Meet the woman behind Emma Watson’s viral feminism campaign

Very interesting

Fortune

Before actress Emma Watson turned a discussion on gender equality at the United Nations into a viral YouTube video, Elizabeth Nyamayaro, the Senior Advisor to the Executive Director of UN Women, was hard at work.

Nyamayarois the lesser-known head of the HeForShe campaign, a movement aimed at getting men, not just women, to champion gender equality. In September, Watson, a UN Women Goodwill Ambassador and the spokeswoman for HeForShe, got the campaign an impressive amount of attention — over 6 million hits on YouTube — with an impassioned speech announcing her involvement.

Three months later, now that the excitement surrounding Watson’s speech has died down, I checked in with

Nyamayaro to get a sense for what’s next for the campaign and how she plans to continue to build off its initial momentum.

What inspired you to launch HeForShe?
I joined UN Women about 11 months ago, and…

View original post 440 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s