Meet the woman behind Emma Watson’s viral feminism campaign

Very interesting


Before actress Emma Watson turned a discussion on gender equality at the United Nations into a viral YouTube video, Elizabeth Nyamayaro, the Senior Advisor to the Executive Director of UN Women, was hard at work.

Nyamayarois the lesser-known head of the HeForShe campaign, a movement aimed at getting men, not just women, to champion gender equality. In September, Watson, a UN Women Goodwill Ambassador and the spokeswoman for HeForShe, got the campaign an impressive amount of attention — over 6 million hits on YouTube — with an impassioned speech announcing her involvement.

Three months later, now that the excitement surrounding Watson’s speech has died down, I checked in with

Nyamayaro to get a sense for what’s next for the campaign and how she plans to continue to build off its initial momentum.

What inspired you to launch HeForShe?
I joined UN Women about 11 months ago, and…

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